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5 April 2012

Welcome Back To Humanity

Here at SoVibrant Towers we love the new advertising campaign from Skype slamming the advent of social media and its assault on face to face communication.

Justin Cox senior strategic planner at Pereira & O’Dell, the brains behind the campaign states:

“We’ve become so reliant on technology to connect us in various ways that we now expect more from technology and social media and less of each other as people,” 

“We edit and ‘delete’ ourselves. We bring social networking into the boardroom and email to the dinner table. We favor frequency of communication over depth of conversation. Suddenly we find ourselves at a point where communication is easier than ever, but far less human.” 

See the brilliant print adverts for yourself below:


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