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23 January 2012

DC Comics gets overhauled

Brands don't get much more loved by their fans than DC Comics.  Fans don't get much more precious about their brands than DC Comics fans.

It was always going to a tough brief to realise, but see below Landon SF'sdesign for DC's recent re branding.

I must say I am loving the "duality" concept created by the layered typography. It really mirrors the secret powers beneath the skin of their most famous characters. The new mark really adds a wealth of adaptations and potential to the brand. It was always going to annoy the traditionalists, but we at SoVibrant applaud Landor for taking on a tough project and coming up with a great next generation brand identity for DC.

See some of the best bits below.

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