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10 November 2011

Brandscaping - IBM Executive Briefing Centre

The IBM Software Executive Briefing Center in Rome has recently been fully refurbished and extended. The entire project, designed by Massimo Iosa Ghini's studio, explores the application of the famous “strips” of the IBM logo in a clever and intelligent manner. The consideration of brand at this level is very much at the heart of our own design approach.

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