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12 May 2010

"A design that no-one could copy”

Romanticism is a Chinese ladies clothes brand that holds 500 boutiques.
In order for this store (Hangzhou, China) to stand out, the cleverly constructed net feature is what makes this not only about the unique brand but all about the brand experience. The design started as an exploration between brand, clothing and the human body which lead further to thinking about the skin and skeletal form within a space. The whole design is exclusively white with the net changing its shape into partitions, a counter, a chair as well as a railing for clothes displays. This being the final result of looking at how the body’s skeleton moves and works.

Interior Design

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