I recently came across a fantastic article about “clever advertising” and thought it needed to be shouted about.
Take a look at some of the marketing campaigns below and rate your favourite. My favourite has to be the transparent billboards! Totally simple but with maximum effect.
Nationwide Insurance
Adidas
McDonalds
The Economist
Chevy Aveo Coin Billboard (being robbed by the public!)
Formula Toothcare
Bic Razor
Heineken
Nike - Transparent Billboard
Sony PSP - Transparent Billboard
www.sovibrant.co.uk
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