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18 July 2011

BDDP Unlimited and Solidarités International

To mark World Water Day Solidarités International and its agency BDDP Unlimited produced the following video to build awareness of the scourge of undrinkable water.

According to Solidarités International it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world's leading cause of death.

To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.

 Source: BDDP & Fils

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