Today, according The Global Brands Agency, Apple is now officially more valuable than Google!
For the past 4 years Google has remained at the top spot, however this week it’s been knocked down a place with the Apple brand being valued at $153 billion!
The annual BrandZ study decides how much a company’s brand is worth. This is not the same thing as how much it is really worth, It is based on how easily people in marketing can sell products because it has a brand logo on it.
Of the top 10 brands in today’s report, six were technology and telecoms companies: Google at number two, IBM at number three and Microsoft at number five. Big names and organisations such as Starbucks and McDonald's are also all doing well.
It looks like a young upstart is about to crash the party! Facebook stands in the top 100 at number 35 with a brand valued at $19.1 billion, a respectable value even at this position!
Branding
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