Brands don't get much more loved by their fans than DC Comics. Fans don't get much more precious about their brands than DC Comics fans.
It was always going to a tough brief to realise, but see below Landon SF'sdesign for DC's recent re branding.
I must say I am loving the "duality" concept created by the layered typography. It really mirrors the secret powers beneath the skin of their most famous characters. The new mark really adds a wealth of adaptations and potential to the brand. It was always going to annoy the traditionalists, but we at SoVibrant applaud Landor for taking on a tough project and coming up with a great next generation brand identity for DC.
See some of the best bits below.